Brooks Bell, Founder of Brooks Bell Inc, Co-Founder of Raleigh Founded, and most recently, Founder of Lead From Behind, has dedicated her life to leaving the world better than she found it.

Alaskan native and Duke University alumnae, Brooks Bell is an established leader in the emerging industry of conversion optimization. She started her firm, Brooks Bell, in the early 2000s, to help bring a data-driven mindset to digital and marketing departments, and quickly became the leading organization in the industry.

The company transforms businesses to move at the speed of change in customer expectations. Brooks Bell, Inc., drives organizational transformation and builds insight-driven cultures through consulting, research, and experimentation services. The Brooks Bell team has generated more than $500 million in value for industry leaders in retail, finance, media, and technology. Brooks ran the company for 16 years and got to work with some of the most amazing brands in the country.

In 2011, Brooks wanted to inspire more entrepreneurs to build things, so she co-founded Raleigh Founded, which has now become the city’s largest entrepreneurial community. She also co-founded ThinkHouse, which similarly to Raleigh Founded helps empower, foster, and cultivate companies that produce long-term job growth and positive social impact. She’s dedicated to various social issues and serves on the board of, the largest movement dedicated to ending modern slavery worldwide. She has also served as the president of the Entrepreneurs Organization, a board member of the Digital Analytics Association, the Board of Raleigh Chamber of Commerce, and the Board of the CDC Foundation.

Her accolades however do not end there, as she’s a recognized thought leader in analytics and entrepreneurship, featured in multiple publications including Forbes, Inc. Magazine, Washington Post, Techonomy, and more. She also spoke at the 2016 Democratic National Convention and has moderated events for Bill Clinton, venture capitalist Chris Sacca, and Chelsea Clinton.

Her most recent venture is shifting focus from entrepreneurial to medical: colon cancer prevention and health equity. In 2019 at the age of 38, Brooks was diagnosed with Stage III colon cancer. She endured six months of surgery followed by a high dose of chemo. Fortunately, Brooks’s cancer was caught early enough when her survival odds were still high but had she waited to get a colonoscopy for another 6 months this story may not have had the same ending. Realizing how common her diagnosis was and that colon cancer is one of the only major cancers that can be proactively prevented, Brooks launched Lead From Behind in September 2022.

She is dedicated to doing everything in her power to encourage others to avoid going through what she did. Lead From Behind is on a mission to make colon cancer famous, break the stigma, get the word out that colon cancer is preventable, save 100,000 lives over the next decade, and work to make sure everyone who needs help gets it, regardless of their race, income, or zip code.

LFB is powered by the Colorectal Cancer Alliance providing personal support, promoting screening and prevention, funding critical research, building a community of volunteers and allies, and helping people with financial assistance. If you aren’t already convinced of Brooks’ superpowers, Lead From Behind launched on September 13, 2022, with a broadcast of Ryan Reynolds and Rob McElhenny’s getting their first colonoscopies! In both cases, polyps were found, so Brooks basically saved two of the world’s favorite actors.

With her long list of accomplishments and successes, Brooks remains one of the Triangle’s most influential and empowering women. We are so fortunate to have her leadership on the Raleigh Founded team and look forward to making colon cancer famous alongside her!